Keychains made out of moroccan ribbons called sfifa. Originallly they are used for decorating traditional kaftans.
Developing from sabra to sfifa the threads are transformed step by step into keychains.Ssabra is a textile fibre resembling silk, which is braided into ribbons in Marrakesh using an antique machine.
The keychains are produced by the women's association Al Kawtar in marrakesh. Together with Yoomee the colour and design combinations are developed.